Funds raised will go to the World Food Programme and UNICEF forCOVID-19 assistance for children and families in need.
Sho Majozi, Sauti Sol, Davido, Burna Boy, Salif Keita and moreadded to Africa Day Benefit Concert At Home lineup. [Encomium]
YouTube and ViacomCBSNetworks Africa, with Idris Elba, have announced further additions to the“Africa Day Benefit Concert At Home” lineup.
The concert will be streamed on the MTV Base Africa YouTubechannel on Monday, May 25 at 18:00 CAT andbroadcast on the network’s TV channels in Africa at 21:00 CAT.
The two-hour special will raisefunds to support food and health needs for children and families in Africaaffected by the COVID-19 pandemic, throughthe WorldFood Programme and UNICEF.
The concert will feature special messages from TrevorNoah, globally acclaimed comedian, author and host of ComedyCentral’s “The Daily Show with Trevor Noah”; reigning Miss Universe ZozibiniTunzi, renowned American actor OmariHardwick, American rapper and actor Ludacris,multiple award winning artist SeanPaul, R&B singer AnthonyHamilton, UN Goodwill ambassador and actress NomzamoMbatha, multi-talented rapper and actor, FatJoe, and leading actor WinstonDuke.
The show will bring together a powerful lineup of performancesfrom some of the most talented artists in Africa with the addition of Afrobeatssuperstars Davido (Nigeria), BurnaBoy (Nigeria), BebeCool (Uganda), Busiswa (SouthAfrica), Adekunle Gold (Nigeria), C4Pedro (Angola), ReekadoBanks (Nigeria), M.anifest (Ghana), Niniola (Nigeria), SalifKeita (Mali), DJMaphorisa & KABZADe Small (South Africa) and Toofan (Togo).
These artists join a confirmed lineup including AngeliqueKidjo, AKA, DiamondPlatnumz, FallyIpupa, Nasty C, SautiSol, Sho Madjozi, StoneBwoy, Teni, TiwaSavage and YemiAlade.
World Food Programme Regional Director for SouthernAfrica, Lola Castro says:“With so many people on thecontinent already acutely food insecure, we are extremely concerned about theprospect of COVID-19 causing a hunger catastrophe.”
TheCOVID-19 pandemic has affected the lives of many and disrupted economicactivity, increasing the threat to food security and children’s survival andwellbeing. UNICEF and the UN World Food Programme are working together to savelives and support millions of people, the bulk of whom live on the Africancontinent. All funds raised from the concert will be donated to their work tosupport COVID-affected communities in Africa.
Says Alex Okosi,managing director of Emerging Markets in Europe, the Middle East and Africa atYouTube, “African music is powerful inits ability to uplift and connect the world. YouTube is proud to be a platformfor the amazing talent that has come together to celebrate Africa Day and playa role in helping to raise funds for those affected by COVID-19 on thecontinent.”
“We are proud to have formidable partners andtalent on board as we tackle this unprecedented humanitarian crisis.
ViacomCBS Networks Africa is proud to workalongside YouTube to support the World Food Programme and UNICEF in theirefforts,” comments MondeTwala, Senior Vice President and General Manager for ViacomCBSNetworks.
The benefit concert will be made available after Africa Day tocontinue encouragement for organisations and individuals to contribute towardsfundraising through the World Food Programme and UNICEF campaignwebsite uni.cf/Africa.
The AfricaDay Benefit Concert At Home will be aired on Monday, May 25 at21:00 CAT across MTV Base (DStv 322 channel), MTV (DStv channel 130), BETAfrica (DStv channel 129) and at 23:00 CAT on Comedy Central (DStv channel122).
CampaignHashtags: #AtHome #WithMe #AfricaDay #alonetogether
Launched in May 2005, YouTube is the world’s most popular onlinevideo community allowing billions of people to discover, watch and share video.YouTube provides a forum for people to connect, inform and inspire othersacross the globe and acts as a distribution platform for original contentcreators and advertisers large and small. YouTube is a Google company. www.youtube.com
ViacomCBS Networks Africa
Multimedia entertainment powerhouse ViacomCBS Networks Africa offersthe most comprehensive international broadcast portfolio on the Africancontinent, reaching more than 100 million viewers across. ViacomCBS Networks Africa currentlycomprises 10 separate TV channels and 5 consumer websites, as well as multiplemobile and social media sites. The company’s African business interests includecontent production and distribution; spot sales, 360-degree sponsorships,events, mobile, digital and consumer products.
United Nations World Food Programme
TheUnited Nations World Food Programme is the world’s largest humanitarianorganization, saving lives in emergencies, building prosperity and supporting asustainable future for people recovering from conflict, disasters and theimpact of climate change. Follow us on Twitter @WFP and @WFP_Africa.